Genshin Impact is brilliant again in the second year, Kamisama Kame surpasses all the competitors

When it comes to the revenue of domestic mobile games, “Genshin Impact” is a topic that cannot be avoided. According to market estimates, it has earned nearly 36 billion yuan in turnover in the first anniversary of its launch, which can be called the ace in the domestic mobile game market. As another year has passed, how is the revenue performance of “Genshin Impact”? Can it still maintain the level of the first year?
The annual turnover is estimated to be 30.4 billion, and the popularity of the second anniversary has increased instead of decreased
According to data from Qimai.com and genshinlab, the total revenue of “Genshin Impact” in the second year on the domestic iOS side is about 350 million US dollars. If the Android side turnover is generally 1.4 times that of the iOS side, plus the revenue from PC and console sides, the total revenue in the second year in China is about 1 billion US dollars. Since miHoYo is not listed, it is difficult to accurately verify the total revenue of “Genshin Impact”. Here, we quote the data from the B station UP host “Observation of Domestic Two-Dimensional Mobile Games”, which shows that the total revenue of “Genshin Impact” in the second year is about 30.4 billion yuan, equivalent to about 4.2 billion US dollars, which is consistent with the data that “Genshin Impact” accounted for about 30% of the global market share in China last year.
Due to the large error in valuation, the revenue in the second year should be basically the same as that in the first year, which can also be reflected in the popularity of the game.
Google Trends shows that the average global search index of “Genshin Impact” in the first year was 47.25, while it reached 67.13 in the second year. The popularity has increased instead of decreased in the past two years.
In addition, according to the list released by data.ai, in 2022, Mihoyo not only ranked second only to Tencent in total overseas revenue, but also ranked first in the overseas revenue growth list. It can be seen that “Genshin Impact” has truly become Mihoyo’s absolute money-making trump card.
The secret of character revenue is revealed. Kamisato Kamehameha is the best among all the characters, and the ornamental fish version is the best.
The fact that “Genshin” can have such a strong revenue is inseparable from the charming charm of the characters. After all, “paying for love” is the driving force of krypton gold! But who is the most popular character among players?
According to statistics from genshinlab, in the two years since the launch of “Genshin”, Kamisato Ayaka has created a myth of a single character pool with a score of 36 million US dollars (only domestic iOS data), even the super popular Zhongli, Klee and other characters are far behind.
As for the total revenue, we have to look at sister Thor. Since the Thor reprint pool and the Heart Sea are in the same period, according to the revenue ratio of the previous two pools, the final revenue of Thor totaled more than 60 million US dollars (only domestic iOS data), easily winning the throne of “the strongest revenue”.
Although money is called revenue, it is unexpected that the water character has the most revenue. According to the previous algorithm, the Xinhai re-engraving pool has a turnover of only 5.8 million US dollars. Although this algorithm is a bit exaggerated, it is estimated that it is not much different. Then there is the second re-engraving pool of Gongzi, which only got 7.7 million in the end. How can he enter the pool for the third time? Output continues to re-invest, let’s see how “Genshin Impact” spends money. According to the routine of general domestic game companies, when the game makes money, it is necessary to drain the players’ wallets as soon as possible, and then invest in the development of the next product or run away directly. However, Mihoyo did the opposite and threw the money earned into development and various activities, as if making money has nothing to do with them. You should know that at the beginning of the development of “Genshin Impact”, the team had only 400 people and invested about 100 million US dollars. According to rumors, the current “Genshin Impact” team has already exceeded 1,000 people, and the continuous development costs after the launch of version 3.0 have exceeded 500 million US dollars, which is enough to support the development scale of a large game company. The players’ feelings should also be very obvious. Not only the map design is becoming more and more sophisticated and attentive, but also the speed of launching new maps is very stable. Including the latest Xumi Desert area, the map has been updated 7 times in a year. It is rare to see players say that there is a long period of inactivity.
Of course, we can’t forget to feed the players after making money. “Genshin Impact” is also relatively active in the preparation of offline activities, such as carnivals, concerts, birthday parties, etc. It’s a pity that some activities were not successfully held due to the epidemic. In addition, joint activities with brands such as Alipay and Lawson are often popular with players and have won a good reputation.
Summary:
“Genshin Impact” is brilliant again in the second year, Kamisama Kame is overwhelming